PR Portfolio
ASU's Accelerated Master's Program
Used primary and secondary research skills to understand and improve the messaging of the Walter Cronkite School's accelerated master's program for increased awareness and enrollment among the current undergraduate student population. New messaging strategies and tactics were developed for implementation during the 2022-2023 school year.
Davidson Belluso
Created strategic, original content including writing blogs, social media copy, tracking social media analytics and acting as support to account executives for all public relations efforts of Davidson Belluso and its clients.
ASU Media Relations: Rio Reimagined
Aided in the promotion of the Annual RIO Reimagined Earth Day Cleanup Initiative by publishing an ASU News story about the event. Additionally, developed a media advisory and sent the advisory to various local media publications which resulted in local media hits.
Public Relations Lab: STEM Sports®
During my time in the Public Relations Lab, my team and I worked on creating a higher brand awareness for our client STEM Sports®. Our efforts included improving the company's brand narrative, social media practices and increasing media presence through pitching our client's products. Our team was quick to shift gears in our initial pitch when the COVID-19 pandemic began by pushing out a press release regarding our clients efforts to help parents educate their children at home during that uncertain time.
ASU Media Relations: Coverage Report
Reviewed and collected all media coverage of the ASU Fall 2021 Commencement ceremony. The coverage collected resulted from pitches sent to both local and national media regarding graduating students and their achievements. The coverage report was created using Cision.
Evolve Public Relations and Marketing: Writing Samples
During my internship as a public relations intern for Evolve Public Relations and Marketing I was tasked to collect media coverage, assemble media lists and write bylines for the agency's various clients, which ranged from law firms, to wellness spas to restaurants.
